Vivo Introduces ‘Vision’ MR Headset, Echoing Apple’s Branding and Design Choices

It looks like another contender is stepping up to challenge the Vision Pro, and the company is borrowing the ‘Vision’ name for its own device.

Vivo—though it might not ring a bell in every household—is well-regarded for producing reliable, mid-range smartphones and consistently lands in the top five for smartphone market share globally.

Today, at the Boao Forum for Asia held in China’s Hainan Province, Vivo unveiled its maiden voyage into the world of extended reality (XR) with their new device: the Vivo Vision.

In a press release, Vivo highlighted this launch as part of their broader initiative to delve into robotics and XR technology. They introduced the Vivo Vision as “a significant milestone in vivo’s exploration of mixed reality technology.”

During the event, an eye-catching photo of the Vivo Vision graced the screens, courtesy of GSM Arena. This image showcased the prototype shown at Vivo’s exhibit at the Boao Forum.

Although the official release of the Vivo Vision is slated for mid-2025, details are sparse at the moment. There’s still a lot we don’t know about this mixed reality headset, including specs, operating system, release dates, global availability, and pricing—pretty much everything beyond its appearance is under wraps.

Despite the mystery, Vivo’s exhibit hinted at design decisions clearly inspired by the Apple Vision Pro. The showcased model displayed a unique headstrap design, a digital crown button, and a magnetically-attached external battery.

Currently, Vivo’s smartphones operate on modified Android systems—Funtouch OS serves the global audience, while Origin OS caters to the Chinese market.

Given that this is Vivo’s first XR device, there’s speculation that they might adapt Google’s upcoming Android XR OS for their headset. Google’s system is set to debut alongside Samsung’s anticipated mixed reality project, ‘Project Moohan’, rumored to be released this year—though that remains in the realm of conjecture at this point.

This announcement is part of a wider trend of Vision Pro lookalikes emerging from China. The first noteworthy instance was by Play for Dream; their mixed reality headset wowed attendees at CES 2025 earlier this year, drawing significant praise from Amanda Watson, a former Quest engineer. She hailed it as “absolutely the best all-around HMD demo I saw on the floor today.”